SARDA MATERIALI EDILI

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CLIENT                
SME srl

SECTOR
Industrial

TYPE OF WORK
Publishing design

YEAR
2021

SME srl is a wholesale of construction products with a long history. I was contacted by the SME to set up the company’s social communication, and design the catalogue of products, trying to maintain a stylistic coherence with the brand previously created.Regarding social communication, I chose to use the company color palette, and set up a simple and effective grid on which to layout the photographs of the products and their description.For the product catalog, I instead designed a series of vector illustrations that recall the shape of the products - such as tiles, vines and pergolas and fireplaces - and used the geometric shapes of the logo as decorations for navigation of the menu.