GIGINO’S

CLIENT                
Gigino’s

SECTOR
Food & drink

TYPE OF WORK
Brand Identity

YEAR
2022

Gigino's is a young entrepreneurial reality that deals with administering Neapolitan cuisine and pizza. When I was asked to develop the brand identity, I thought of characterizing the logo by taking inspiration from visual elements typical of neapolitan popular culture.The logo therefore takes the shape of neapolitan riggiole, inside of which are inserted decorative motifs, designed specifically for the logo, that frame a typeface similar to those used for hand-painted signs in early 20th century Naples.The palette selected for the communication are black, white and gold, colors that give a strong and personal aspect to the communication.