Autrement Plastique Marseille is a project inspired by the Precious Plastic model and was born with the intention of fighting against plastic pollution that affects our cities, neighbourhoods and seas. The collection and treatment of waste into artisanal products, as well as the organization of educational workshops, are core business of their associative activity. I was contacted by the association to develop an identity and strategy representing their approach focused on recovery and the transformation of plastic into artisanal products.
The work involved defining the key offer and core values of APM, developing a system of colors and illustrations to make communication flexible.
